Cate Blanchett has been
unveiled as the face of Armani's new perfume Si
The Oscar-winning beauty signed
a massive contract with the fashion and beauty brand earlier this year and in
her first campaign under the exclusive deal, she is seen posing in a glamorous
beauty shot.
The demure-looking image
highlights the actress' flawless porcelain skin and her sumptuous lips, which
are adorned in pink lipstick. The campaign marks one of Cate's first forays
into the world of celebrity beauty endorsement after being unveiled as the face
of SK-II skincare products earlier this year.
The perfume - which will go on
sale on September 1 - is presented in a simplistic yet stylish rose-coloured
bottle with a black cap.
Cate's new deal with Armani follows in the footsteps of
stars including Beyonce, who fronted the campaign for Armani's Diamonds
perfume, and Megan Fox and David Beckham, both of whom appeared in underwear
campaigns for the fashion house.
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