McQ
unveiled its new collection with a "fashion film" at London Fashion
Week
The brand
held a show for its autumn/winter 2013-14 collection today (15.02.13), and
revealed its latest designs in a black and white video short featuring Maria
Bradley and Botond Cseke.
The film,
which is set in London, was inspired by 20th Century Czechoslovakian avant
garde cinema, as well as post-war Italian films.
McQ is known
for digressing from a traditional runway approach to its fashion shows -
creating a woodland visage at its February 2012 show.
London
Fashion Show kicked off today with no less than 16 brands showing their new
autumn/winter collections.
Ostwald Helgason, Zoe Jordan, the London
College of Fashion and Bora Aksu are among those who've shown already.
Check it out the movie on Youtube: http://www.youtube.com/watch?v=CgB2pJ7rahY&feature=player_embedded#t=0s
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Because we love LBD…
Everyone loves a LBD because every little black dress
is a true classic. Part of the LBD’s charm is that it’s so versatile: with
just a few accessory swaps, it can take you from day to night. Get inspired!
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Over and over
This fall, fashion is all about one
size: Oversize! Embrace
this more relaxed silhouette and play with proportions!
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